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Web Design & Digital Marketing Course

You are guaranteed a digital marketing job offer of 120-150k per month upon completion of this course, with a free Certificate award.

 
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A 2-year journey is not too long, but we are proud that our dedication and efforts have been recognized along the way.

Our Course Syllabus

What you stand to learn in this 3-months course

Part 1:

Introduction to Digital Marketing

In this module, you will be introduced to digital marketing from the very beginning.

  • What is digital marketing?
  • Importance of digital marketing
  • Difference between traditional and digital marketing
  • Discuss the recent trends and current scenario of the industry 
  • How digital marketing has been a tool of success for companies?
  • How to use digital marketing to increase sales
  • How to conduct a competitive analysis?
  • Case studies on digital marketing strategies
 
Part 2:

Website Planning and Creation

In this module, the topics covered are the various elements of a website and every function WordPress can perform along with all the information you need to know to build a website from the very beginning like how to add content, install and activate plugins, and how to incorporate design elements to your website. 

 
Part 3:

Search Engine Optimisation (SEO)

In this module, you will learn about the various search engines and their algorithms. You will learn about the various factors in play to make a website rank first on a search engine’s result page & master the different aspects of SEO like on-page and off-page optimization, keywords research, meta tags, meta description, link building, and more.

 
Part 4:

Search Engine Marketing

You will learn all the features of the Google Ads platform and its algorithm, based on which the advertisements rank on the SERP. Following this, you will learn how to use the Google Keyword Planner. Here you will learn about search volume, cost-per-click (CPC), and other such metrics.

As a part of the course module, an advanced comprehensive course will also teach how to write a compelling ad copy, URL, ad description, and call-to-action (CTA). 

Search Engine Marketing Branding Technology Concept
 
Part 5:

Social Media Marketing

In this module, you will learn to create effective social media strategies on platforms such as Facebook, Instagram, Google+, etc. 

You will learn to target the right audience, build a social media campaign, write ad copies and ad creatives. In addition to this, you will also learn the various metrics involved in SMM like cost-per-click (CPC), cost-per-view (CPV), cost-per-impression (CPM), and more.

 
Part 6:

Web Analytics

In this module, you will learn how to track and analyze a website visitor’s actions via Google Analytics.

We will take you through the entire Google Analytics interface and familiarize you with all the analytics terminology like bounce rate, page view, session time, etc. You will also learn how to optimally use Google Analytics to decode a website’s audience, behavior, and acquisition reports.

 
Part 7:

Email Marketing

 In this module you will learn about the types of emails and how to create an appealing email; essentially to drive conversion or an action from a consumer. 

We will teach you how to build the right subscriber list and build a database by segmenting based on demographics, mode of acquisition, target group, etc. We’ll also equip you with email marketing tools and software to help you design attractive emails. 

 
Part 8:

Graphics Design

To become a successful digital marketer, you need to understand the importance of the role played by design. Hence, in this module, you will understand the aesthetics of a brand and delve deeper into the various essentials of design such as typography, colors, and themes.

By the end of this module, you will have a basic understanding of design which will further help you create attractive creatives.

 

What Our Past Students Say

We have testimonials and reviews from our past students

We are on a mission to empower 1 million individuals by the year 2030 to acquire basic digital skills needed for transforming the careers and digital competencies of students and workforces in Africa, create wealth and more importantly live a fulfilled life

Olajide David O.

Executive Director, TechieBreed Academy

I was a total novice before this course, but right now, the kind of knowledge that I have gained is quite unquantifiable
Like, I’m so glad for the privilege and opportunity to be a part of this training.
Value has been impacted.
We got more, compared to what was charged, really!
Thank you TechieBreed Academy
Thank you Coach.
Khemzy Nita
2020 Cohort
I used to think Website design is very complex, until I took part in this fantastic training.
Our Trainer broke every aspect down to the very last for easy understanding.
With all I learnt, I can proudly call myself a Web Designer!
 
Peter Nnamchukwu
2020 Cohort
Truth be told, I have learnt a whole lot from this class and it is evident in the way I have been handling my business recently.
Thank you TechieBreed Academy for this opportunity. I appreciate the answers I got to my questions to.
Bolanle Temidayo
2020 Cohort
I had a nice time taking the course with TechieBreed Academy.
The approach used in communicating value was really nice as I learnt with simplicity.
Deborah Adefehinti
2020 Cohort
I enjoyed my time during the course.
It was interactive and enlightening
Oluwakemi
2020 Cohort
For me, it’s been quite a short but excitingjourney.
There are things I thought I knew when I registered for this course but this took another turn.
I can’t wait to put all that I have learnt into practice and see my blog flourishing.
Thank you.
Nwabulio Chiamaka
2020 Cohort

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